Personal Trainer

Level 2 & 3 Pre & Post Natal

Travel Journalist

Writer for DOSE Freelance for The Sunday Times

Blogger

Training, Travel & Talk www.alicerickard.com

Under Armour

Member of the Under Armour Collective

I am a personal trainer,
travel journalist and promoter of change.

I wasn’t always healthy and happy, so if you’re interested to hear my story, read on…

Once upon a time, I used to work in Finance, for a hedge fund to be precise. I was miserable. Rich, but miserable. Every Sunday I would wake up with dread for the week ahead, I would long for Fridays and live for holidays. 

After a 5 year break from exercise (the “I only have time for drinking and socialising because I’ve just moved to London” type of break) I re-discovered my love for working out.

I would go all the time. It was my outlet, my something to look forward to.  Sport had always been a passion of mine from a young age, and I used to compete nationally in Athletics. 

One holiday, I was reading ‘Ask And It Is Given‘ by Esther and Jeremy Hicks (a book I highly recommend) and it just clicked, I should be doing something that I loved. That in mind, I spent the next 3 months, working 7 day weeks. Monday to Friday at my office job, and Saturday and Sundays at PT school.  I qualified with Soho Gyms Academy and was excited and ready to take on the fitness world.

Pretty shortly my dreams came crashing down, when the dream fitness job I had been working so hard towards, told me I was too fat to work for them. And I can not thank them enough.  Ever since that day, a fire was lit inside me to always do whatever I wanted to do, no matter how many times I might get knocked back, told I wasn’t good enough, I would always find a way.  It spurred me on to believe in my body for its athletic qualities, not be judged by what it looked like.

Now days it is my passion to promote and help both men and women feel confident in their mind and bodies from their achievements. After all we are all in this together, aren’t we?!